Francis Gonzales
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WHY
In Start with Why, Simon Sinek argues that having a clear sense of purpose, or “WHY,” is crucial for success, using Apple as an example of how a strong sense of purpose, like challenging the status quo, drives innovation and connects deeply with consumers. Reflecting on this idea, the author suggests that we should continually ask ourselves “WHY” in order to gain a deeper understanding of our purpose, particularly in relation to God’s plan for humanity’s salvation, and to live with intentionality, rather than just going through the motions. Our shared “WHY” is to fulfill God’s vision for salvation, serving as kings and priests, ambassadors of His Kingdom, and pointing to His future reign, ensuring that our purpose aligns with His divine plan.